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Harry Macheras

05 — Archive

30+ Years
of Making

Not a list of jobs — a line of enquiry that changes material every decade and keeps asking the same question.

  1. 1990s

    Graphic Design

    Print, typography and the discipline of the grid. Studio apprenticeship, posters, editorial, corporate identity work in Athens.

    • Print & editorial systems
    • Typographic apprenticeship
    • First identities
  2. 2000s

    Visual Communication

    Brand systems, campaigns and the shift from artwork to system. The beginning of digital as a real medium rather than a deliverable.

    • Brand systems
    • Campaign art direction
    • Early web
  3. 2010s

    Creative Direction

    Leading teams and holding ideas across media — film, motion, digital, environment and print in a single narrative.

    • Creative direction
    • Motion & film
    • Cross-media narratives
  4. 2020s

    Digital / Cultural Experiences

    Cultural institutions, digital products and the question of how audiences meet heritage through a screen.

    • SpaceOde platform system
    • Cultural digital products
  5. 2024+

    Objects / Ceramics

    Haku begins. The hand returns. Clay as a way of thinking about time, error and permanence.

    • Haku first collection
    • Glaze and material archive
  6. 2025+

    Interactive Cultural Experiences

    Reclaim and the city as an interface. Physical markers, digital narratives, public space.

    • Reclaim: Playable Cities
    • Marble, Light, Athens
  7. 2026+

    Multidisciplinary Practice

    One practice with several materials: image, interface, object, story. Culture × Technology × Matter.

    • Archaeology of the Future
    • Physical × Digital Objects
Carved marble fragment in Athens light