CULTURE · 2025
Reclaim
Playable Cities
Role
Concept, creative direction, experience design
Client / Collaborator
Independent cultural initiative
Year
2025
Category
CULTURE

01
Question
Can a city be read the way a book is read — in fragments, out of order, by walking?
02
Idea
Treat the street as the interface. Every marker is a doorway into a story that only exists in that exact place.
03
World
A visual world built from municipal signage, archaeological drawing conventions and contemporary wayfinding — rational structure holding poetic content.
04
Making
- Field walks and photographic surveys across six Athens neighbourhoods
- Archive research with local historical collections
- Typographic system tested at street scale in raking daylight
- Prototype of the mobile narrative built and tested on location


05
Experience
A visitor finds a marker, opens a story, and walks to the next. The route is never prescribed; the city assembles itself differently for each person.
06
Result
A repeatable framework of physical markers, a digital narrative engine and an identity system that scales from a single street to an entire district.
07
Reflection
The most interesting cultural work happens when technology becomes almost invisible and the place does the talking.
Credits
- Concept & direction — Harry Macheras
- Interaction development — SpaceOde
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